Braun. Designed For What Matters.

Braun, the company that shaped 20th Century industrial design, had become another ‘shaver brand’.

We created a new communications positioning and aesthetic. A reduced, geometric graphic design system inspired by 60 years of iconic products. An elegant, functional, essential design vocabulary, true to the ethos of iconic Braun designer Dieter Rams embodying his philosophy of: "Good design is as little design as possible".

The rebrand was applied uniformly across all touchpoints: advertising (film/print/digital), in-store displays, and product packaging to create a "design-first" rebrand.