Aramco. Fuel The Future.
Formula 1 is going fully synthetic, and fans worry the power and performance will go with it. We promised them it won’t.
We created a first‑of‑its‑kind immersive race‑season experience that put fans in the driver’s seat, feeling every twist and turn in full - easing fears about performance and fuelling excitement for the future of F1.
Fans didn’t watch the film, they felt it and moved with it, thanks to twin 4D motion cinemas with carbon fibre D-BOX seating, 98” screens, surround sound, and LED-wrapped interiors.
A live countdown fuelled momentum before each race for maximum engagement.
Launched in Bahrain. Refined in Jeddah. Rolled out in Europe
