LEGO. Find Your Flow.
Adult Fans of LEGO (AFOLS) are a very real thing. But why are most grown-ups so reluctant to pick it up? This campaign was designed to help them chill out and see that actually, LEGO might be the missing piece in their stressy, hectic lives.
The social film was amplified with music partnerships
We collaborated with French YouTube channel Lo-Fi girl to create a flowful playlist for people build to, and teamed up with Tom Misch to create a whole new music genre - ‘Rhythym and Bricks’.
